Discipline Faculty

Retail Store Design for Comfort Wear

Nayana Raghav

P Rama Krishna Rao

Through her project with a retail design firm called FRDC, for their client Valentine Clothing which is a renowned Indian brand, Nayana developed the design of their retail spaces. With a classy and quirky range of products, they cater to the fashion needs of women in the relax wear segment. Since they focused mainly on online sales and aspired to become the most sort after brand in the industry, a revamp of their existing retail experience for better recognition in the market, through their upcoming stores was required.
The brief required creation of a design that could be adapted to all their future stores and implementation in one of those. Based on research, three concepts were ideated before zeroing in on the final one. Fixtures and material palette were finalized and the design was adapted in an allotted space. Nayana was also involved in costing and designing of in-store communication.