Discipline Faculty

The Game Is On: Designing Game Features for Social Game

Anamika Choudhary

Dr Bibhudutta Baral

As part of its expansion strategy, Moonfrog Labs Pvt. Ltd., required a new IP in addition to a new ‘Bonus Chest Mechanic’ engagement feature that needed to be designed. However, not being sure about the success of the feature according to the Indian audience, initial experiments were run
on Bahubali: The Game, that was already live
on Google Play store and IOS platforms.
Based on the learnings, a similar chest mechanic had to be implemented in the new IP.
Anamika’s role as a game designer was to first generate concepts and then design the entire feature, followed by implementation to cover all the experiment variants.
RTS games research and deconstruction of Bahubali: The Game was done. Feature research in other genres of games helped in understanding the rewarding mechanism. After that, a feature was defined and designed, which was prototyped and tested. The designed feature was implemented and pushed in a live Bahubali game.