The project was completed under Michael Aram Design India Pvt. Ltd., Noida, which is headed by New York based artist, designer and entrepreneur Michael Aram. Aram’s brand persona is a fusion of decorative art and design with usability. Vaibhav’s brief was to design an aesthetically beautiful and exclusive tabletop collection called the ‘Voronoi Collection’ targeting elite and rich customers, based on the geo-organic world. The design process started with research and creation of mood boards.
A brand story was developed around the accessories, using available substrates, tradition of the craft and combination of different material and processes. This was then translated into an interesting, useful and well-designed products. The collection included a vase, centerpiece bowl, photo frame, hurricane candle lamp, cheese spreader, cheese platter and a fruit bowl, using materials such as brass, aluminium, steel, iron, stone and glass. Organic textures with antique gold finish in brass added to the exclusivity and richness of the range.