This project involved designing a new series of artworks for Hidesign, reimagining in-store installations that had been displayed across the country for nearly five years. Initiated by founder Dilip Kapur, the brief focused on key locations, the Pondicherry flagship store on Rue Dumas and the Navi Mumbai International Airport store, seeking installations aligned with his current inspirations. Building on earlier work by ST+ART India and NID alumnus Devansh Kajanchi, which emphasized sustainability and craft, this project began with a collaborative exchange to understand shared values and creative sensibilities.

The outcome was a set of three artworks rooted in a mutual respect for nature. Designed to function beyond retail displays, these works were envisioned as travelling narratives that could evolve into exhibitions. Through art, the project materializes and communicates Hidesign’s beliefs, extending brand storytelling across retail and cultural spaces.