OJASI
Mr. Amarnath Praful
ojasi_o@nid.edu
This project documents a collaboration with Wendor Innovations, a manufacturer of AI-enabled vending machines, to explore how visual storytelling drives technology adoption. Following a process of research and concept development, the study contextualizes Wendor within the evolution of automated retail. Despite strong engineering, the brand’s communications were previously fragmented and inconsistent. A mixed-methods research approach identified gaps in visual identity and a lack of inclusive narratives, particularly for women entrepreneurs. The resulting design brief prioritized a unified visual language and a comprehensive multimedia asset library. Implementation included factory shoots, 3-D renders, and motion graphics that demonstrated the "fits anywhere" proposition. Additional outputs like mascots and social media templates established a recognizable brand presence. The report concludes that systematic, user-centered visual design effectively bridges technological innovation and stakeholder trust. By creating a cohesive toolkit, the project provides a scalable branding framework for India's growing automated retail sector and emerging entrepreneurial landscape.