M.Des.
Profile

Driving Innovation: A Spatial Experience for Auto Expo 2025

  • Exhibition Design
  • Spatial Experience
  • Automotive Technology
  • Interactive Installation
  • Brand Communication
POOJA YADAV
Mr. Saurabh Srivastava
This graduation project focuses on designing UNO Minda’s exhibition stall for Auto Expo 2025, to be held at Yashobhoomi, Delhi. The aim is to create a functional, visually appealing, and brand-aligned spatial experience that reflects UNO Minda’s innovation in automotive technology. The project covers end-to-end design: from research and concept development to execution and documentation. It includes spatial planning, material selection, and the integration of interactive elements. An additional goal is to propose a conceptual installation or kinetic technology to enhance future visitor engagement. A user-centered, iterative approach guided the process, involving the study of UNO Minda’s design language and stakeholder interviews. Detailed stall layouts, podiums, and media walls were developed in coordination with WALK Experiential Marketing to ensure feasibility and quality. This project explores the intersection of space, technology, and user experience, aiming to push the boundaries of conventional exhibition design through immersive, brand-led storytelling and spatial innovation.
POOJA YADAV
POOJA YADAV
POOJA YADAV
POOJA YADAV
Profile
POOJA YADAV
M.Des.
Mr. Saurabh Srivastava
Driving Innovation: A Spatial Experience for Auto Expo 2025
This graduation project focuses on designing UNO Minda’s exhibition stall for Auto Expo 2025, to be held at Yashobhoomi, Delhi. The aim is to create a functional, visually appealing, and brand-aligned spatial experience that reflects UNO Minda’s innovation in automotive technology. The project covers end-to-end design: from research and concept development to execution and documentation. It includes spatial planning, material selection, and the integration of interactive elements. An additional goal is to propose a conceptual installation or kinetic technology to enhance future visitor engagement. A user-centered, iterative approach guided the process, involving the study of UNO Minda’s design language and stakeholder interviews. Detailed stall layouts, podiums, and media walls were developed in coordination with WALK Experiential Marketing to ensure feasibility and quality. This project explores the intersection of space, technology, and user experience, aiming to push the boundaries of conventional exhibition design through immersive, brand-led storytelling and spatial innovation.
POOJA YADAV
POOJA YADAV
POOJA YADAV
POOJA YADAV