B.Des.
Profile

Redefining Social Media Creatives for Gameskraft

  • Animation
  • Marketing
  • Festivals
  • Brand Communication
  • Social Media
SANDHRA KEECHILAT PAVITHRAN
Mr. Kaushik Chakraborty
"Redefining Social Media Creatives for Gameskraft" explores the strategic use of animation to transform marketing within the competitive Indian online gaming sector. Moving beyond static advertisements, the project focuses on four animated, storytelling campaigns centred on major festivals: Onam, Dussehra, Diwali, and Christmas. Each campaign was meticulously crafted to align with Gameskraft’s brand guidelines while authentically capturing the cultural essence of the celebrations. Through a process involving in-depth cultural research, symbol analysis, and collaborative design, the project demonstrates that animation paired with heartfelt storytelling creates far more memorable brand experiences than traditional content. It offers a scalable model for adapting corporate art styles to reflect local nuances. Ultimately, the work proves that animation is a powerful strategic tool for digital marketing, allowing brands to move beyond simple promotion to build genuine, celebratory connections with a diverse audience in a crowded digital landscape.
SANDHRA KEECHILAT PAVITHRAN
SANDHRA KEECHILAT PAVITHRAN
SANDHRA KEECHILAT PAVITHRAN
SANDHRA KEECHILAT PAVITHRAN
Profile
SANDHRA KEECHILAT PAVITHRAN
B.Des.
Mr. Kaushik Chakraborty
Redefining Social Media Creatives for Gameskraft
"Redefining Social Media Creatives for Gameskraft" explores the strategic use of animation to transform marketing within the competitive Indian online gaming sector. Moving beyond static advertisements, the project focuses on four animated, storytelling campaigns centred on major festivals: Onam, Dussehra, Diwali, and Christmas. Each campaign was meticulously crafted to align with Gameskraft’s brand guidelines while authentically capturing the cultural essence of the celebrations. Through a process involving in-depth cultural research, symbol analysis, and collaborative design, the project demonstrates that animation paired with heartfelt storytelling creates far more memorable brand experiences than traditional content. It offers a scalable model for adapting corporate art styles to reflect local nuances. Ultimately, the work proves that animation is a powerful strategic tool for digital marketing, allowing brands to move beyond simple promotion to build genuine, celebratory connections with a diverse audience in a crowded digital landscape.
SANDHRA KEECHILAT PAVITHRAN
SANDHRA KEECHILAT PAVITHRAN
SANDHRA KEECHILAT PAVITHRAN
SANDHRA KEECHILAT PAVITHRAN