M.Des.
Profile

ECHOES OF BECOMING : AW/ 25 STREET WEAR

  • Streetwear
  • Knitwear
  • Print Design
  • Brand study
  • Market Analysis
RITIKA ANUPAM
Dr. Amit Sinha
This graduation project was undertaken at Aestin International Pvt. Ltd. during the launch phase of its luxury fashion brand, Barisceano, envisioned to redefine streetwear for the U.S. market. The project focused on designing the Autumn/Winter 2025 collection, rooted in the brand’s core aesthetic of “extremes,” where bold minimalism meets streetwear classics. The design process covered trend research, market and consumer studies, concept development, and final collection design. Inspired by urban culture and contemporary art, the collection features oversized proportions, textured surfaces, and expressive graphics balanced with clean, refined silhouettes. Emphasis was placed on achieving both experimental expression and commercial relevance while reflecting Barisceano’s blend of grunge, minimal, gothic, and classy influences. Supported by research on global trends, U.S. luxury streetwear consumers, and competitor positioning, the project resulted in a 25–30 piece capsule collection. The project contributed to shaping the visual and material identity of a new premium brand.
RITIKA ANUPAM
RITIKA ANUPAM
RITIKA ANUPAM
RITIKA ANUPAM
Profile
RITIKA ANUPAM
M.Des.
Dr. Amit Sinha
ECHOES OF BECOMING : AW/ 25 STREET WEAR
This graduation project was undertaken at Aestin International Pvt. Ltd. during the launch phase of its luxury fashion brand, Barisceano, envisioned to redefine streetwear for the U.S. market. The project focused on designing the Autumn/Winter 2025 collection, rooted in the brand’s core aesthetic of “extremes,” where bold minimalism meets streetwear classics. The design process covered trend research, market and consumer studies, concept development, and final collection design. Inspired by urban culture and contemporary art, the collection features oversized proportions, textured surfaces, and expressive graphics balanced with clean, refined silhouettes. Emphasis was placed on achieving both experimental expression and commercial relevance while reflecting Barisceano’s blend of grunge, minimal, gothic, and classy influences. Supported by research on global trends, U.S. luxury streetwear consumers, and competitor positioning, the project resulted in a 25–30 piece capsule collection. The project contributed to shaping the visual and material identity of a new premium brand.
RITIKA ANUPAM
RITIKA ANUPAM
RITIKA ANUPAM
RITIKA ANUPAM