DEOLASEE SAYALI ABHIJIT
Mr. Saurabh Srivastava
deolasee_a@nid.edu
This Matter Pods project was conceptualized as an innovative phygital platform to bring the Matter AERA electric motorbike experience closer to consumers through a modular and highly interactive format. Designed for mobility and adaptability, these pods combine physical product showcases with immersive digital layers to build brand awareness and drive lead generation in diverse public settings. The pods are structured around three key experience zones: a Hero Display featuring Augmented Reality for intuitive feature exploration, an Impact Calculation Zone that addresses rational cost concerns, and a Discussion Zone for personal ownership conversations. The project successfully piloted AR experiences that allowed users to visualize the bike in real-world environments, creating deeper engagement and exploratory interaction. Furthermore, QR-based surface tracking solutions were explored to make the experience device-agnostic and scalable. Matter Pods demonstrates the immense potential of immersive brand experiences.