PRATIK NASKAR
Dr. Tridha Gajjar
pratik_n@nid.edu
This project focuses on designing a cohesive digital presence for Ivory County, a premium residential development by County Group. The primary deliverables included a user friendly website and a Visual Language Guide Book that together communicate the brand’s values of luxury, sustainability, and contemporary living. The website was designed to balance storytelling with functionality through a clear information architecture that guides users across key sections such as project overview, amenities, residences, sustainability, gallery, and contact. High quality visuals, refined layouts, and clear calls to action support engagement and lead generation. The Visual Language Guide Book defines standards for typography, colour, imagery, and iconography, ensuring consistency across digital and physical touchpoints. Informed by research into global luxury real estate websites, the project delivers a scalable and coherent brand experience aligned with a premium audience.