Competitive exams like JEE and NEET are critical milestones for students aiming for top-tier institutions. Effective preparation depends on structured learning, practice, and revision, yet students face challenges shaped by time management, support, resources, motivation, and learning behaviors. Their study patterns, doubt resolution needs, and revision strategies vary widely, creating gaps in engagement, retention, and learning efficiency. This project applies Behavioural UX in EdTech and Learning Journey Mapping to understand these gaps, focusing on Communication Driven Engagement and optimizing the Digital Learning Experience. Insights will guide Cross Functional Team Alignment to develop solutions that make exam preparation more personalized, effective, and student centric. By addressing the nuances of diverse learning behaviors, this initiative not only enhances platforms like ALLEN Digital but also contributes to advancing educational design and technology, improving both hybrid and digital learning outcomes for competitive exam aspirants.