B.Des.
Profile

Treading the Kumaon

  • Handwoven
  • Organic
  • Tie-dye
  • Shibori
  • Community
AMEYA PRAMOD
Mr. Shafique Afzal
Avani, an NGO based in Pithoragarh, Uttarakhand, has been generating employment for 25 years, particularly through textile initiatives. This evolved into Earthcraft, a co operative owned by artisans. This document collates my experiences and learnings from my Graduation project with Avani Earthcraft (23rd June 2024–28th February 2025). Beginning with a study of Kumaon’s geographic and cultural context, it situates Avani and Earthcraft’s ethos, emphasizing community and artisanal practices. I analyzed the brand’s product range, processes, and identity, alongside competitive and market studies, which informed my design brief. The project led to three collections: the first explored handwoven stoles using yarn tie-dye and extra warp/weft weaving (8 stoles, scalable to sarees); the second revisited tie-dye techniques (6 stoles); and the third refurbished old stock using Shibori techniques (6 stoles). Living on campus enabled immersive learning and deeper engagement with the community and craft practices.
AMEYA PRAMOD
AMEYA PRAMOD
AMEYA PRAMOD
AMEYA PRAMOD
Profile
AMEYA PRAMOD
B.Des.
Mr. Shafique Afzal
Treading the Kumaon
Avani, an NGO based in Pithoragarh, Uttarakhand, has been generating employment for 25 years, particularly through textile initiatives. This evolved into Earthcraft, a co operative owned by artisans. This document collates my experiences and learnings from my Graduation project with Avani Earthcraft (23rd June 2024–28th February 2025). Beginning with a study of Kumaon’s geographic and cultural context, it situates Avani and Earthcraft’s ethos, emphasizing community and artisanal practices. I analyzed the brand’s product range, processes, and identity, alongside competitive and market studies, which informed my design brief. The project led to three collections: the first explored handwoven stoles using yarn tie-dye and extra warp/weft weaving (8 stoles, scalable to sarees); the second revisited tie-dye techniques (6 stoles); and the third refurbished old stock using Shibori techniques (6 stoles). Living on campus enabled immersive learning and deeper engagement with the community and craft practices.
AMEYA PRAMOD
AMEYA PRAMOD
AMEYA PRAMOD
AMEYA PRAMOD