Unbox is a hybrid, gamified learning experience designed to build strategic and entrepreneurial thinking among students, professionals, and innovators. It immerses participants in real-world business challenges, guiding them through problem discovery, customer understanding, business model design, and strategy validation. Grounded in the Double Diamond framework and tools such as the Business Model Canvas, tactic cards, and experiment design templates, the game encourages critical thinking, collaboration, and data-informed decision-making. Players tackle diverse scenarios, such as launching global brands in new markets, by defining value propositions, selecting strategic tactics, identifying assumptions, and designing lean experiments. Gameplay unfolds through structured phases, enabling teams to co-create testable, evidence-backed business narratives rather than static plans. Designed for both physical and digital formats, Unbox is suitable for classrooms, innovation labs, workshops, and accelerators. It integrates design thinking, business strategy, and experiential learning into a single platform, fostering bold thinking, strategic action, and informed risk-taking.