This project focuses on enhancing the customer experience for Pocket52, a real-money poker platform by Gameskraft. The project addresses key challenges in digital poker related to player trust, engagement, acquisition, and business growth. Through primary and secondary research, including competitive analysis, user interviews, and behavioural studies, critical pain points and opportunities were identified. Design interventions were developed around Gameskraft’s strategic pillars: Trust, Business, Acquisition, and Experience. Key outcomes included username customization to build authenticity, optimisation of the Straddle feature to enhance gameplay and revenue, a contextual referral system to improve acquisition, and interface improvements to active tables and waitlists to reduce friction. Working closely with cross-functional teams, the project applied iterative design thinking methods and resulted in improved engagement, retention, revenue per hand, and overall user trust.