This graduation project comprises two branding-led design initiatives addressing distinct contexts and audiences. The first project focuses on the rebranding of the University of Applied Design (formerly IIAD), involving strategic renaming, repositioning, and the development of a renewed brand narrative that reflects the institution’s evolving design philosophy. The process followed a structured graphic design approach, including research, concept development, system design, and stakeholder collaboration. The second project develops the branding and communication strategy for the 55th International Film Festival of India (IFFI) 2024. It includes the design of an identity poster and a comprehensive visual system for physical and digital communication across global platforms. While both projects employ similar branding methodologies, they address contrasting cultural contexts—design education and cinematic celebration—demonstrating adaptability in strategic thinking, visual storytelling, and communication design.