This project addresses the environmental impact of short-term exhibition setups by developing a reusable, modular trade show booth system. Supported by Corugami, a leader in sustainable packaging, the work responds to the high waste and resource consumption typical of conventional exhibitions. Traditional booths often rely on non-recyclable materials such as plastic and wood, discarded after single use.

Using corrugated cardboard as the primary material, the project explores lightweight, recyclable, and durable alternatives that significantly reduce ecological footprint while maintaining structural integrity and visual appeal. Aligned with Sustainable Development Goal 12, Responsible Consumption and Production, the system promotes circular design through adaptability, transportability, and reuse across multiple events. Beyond sustainability, the project emphasises functional clarity and brand expression, demonstrating how eco-conscious materials can deliver engaging, scalable, and aesthetically compelling exhibition experiences while challenging resource-intensive industry norms.