ANIRUDH GARG
Ms. Sonal Chauhan
anirudh_g@nid.edu
This documentation chronicles the design and implementation of a livelihood program empowering over 300 women in rural India. At the grassroots level, the project addressed deep-rooted gender inequalities symbolised by women like Dhapu, whose name reflected a cultural desire to stop the birth of girls. Through extensive research and opportunity mapping, we designed a system to foster financial independence. Women advanced from basic embroidery to creating market-ready products, leading to the formation of the "Prabha" cooperative. We developed a robust business strategy, focusing on lifestyle and apparel product lines that blended cultural heritage with modern market demands. By establishing supply chains and marketing channels, these women transitioned from domestic roles to active entrepreneurs in regional markets. This project serves as a testament to how sustainable design and social entrepreneurship can transform self-worth, provide economic agency, and reshape the future of marginalised communities.