RAJAT VASHIST
Mr. Praveen Nahar
rajat_v@nid.edu
This project explores the future of mobility tailored for Generation-Z, envisioning vehicles that seamlessly integrate into their lifestyle, choices, and daily routines. Focusing on young professionals in India, it investigates how mobility solutions can address unique challenges related to geography, population, and environment while resonating emotionally with users. The research examines Gen-Z’s psyche, anticipates future trends, and identifies the product attributes most likely to appeal instantly to this demographic. Additionally, the project considers strategic business approaches, highlighting how manufacturers can design, position, and sustain such a product in India’s fast-evolving and competitive automotive market. The outcome is a concept mobility solution that combines user-centric design, trend foresight, and market viability, positioning itself as a lifestyle companion for the next generation.