This graduation project focuses on building the brand strategy and visual identity for Open MedLabs, a healthcare startup incubated at IISc Bangalore, and its flagship product InsuFlo, an affordable insulin pump for people with Type 1 diabetes. Rooted in real world healthcare challenges, the process began with deep user research, including interviews and personal product testing to build empathy. Insights informed the brand architecture, naming strategy, and a visual system designed to feel clear, supportive, and trustworthy. The project extended across identity design, packaging, app illustrations, user manuals, and UX improvements for accessibility. Soft colours, approachable typography, and a reassuring tone were used to balance medical credibility with emotional ease. Developed through close collaboration with engineers, researchers, and users, the outcome is a scalable, human centred brand system that prioritizes care, clarity, and dignity in healthcare communication.