PRERANA KAUSHIK
Mr. Savyasachi Anju Prabir
prerana_k@nid.edu
This project presents a series of vertical and horizontal advertisements for Polygons Design Inc., highlighting the multifunctional Polygons flat measuring spoon, which combines three measurements in one sleek design. The campaign includes two vertical videos optimized for Instagram Reels and TikTok, alongside three horizontal videos tailored for YouTube and Facebook, demonstrating different approaches to storytelling and engagement. By leveraging humor, creativity, and visually engaging edits, the project explores how short-form content caters to modern audiences with reduced attention spans, emphasizing the need for fast, entertaining, and informative messaging. This work not only showcases the product’s innovation but also experiments with contemporary digital advertising strategies, reflecting the evolving language of communication on social media platforms.