In the fiercely competitive online food delivery sector, advancing beyond traditional marketing is critical. This research develops a CEP centric brand building strategy for Zomato, leveraging Category Entry Points (CEPs) situational triggers prompting consumers to consider brands. Guided by Neuro-Marketing Principles and the Ehrenberg Bass framework, a mixed-methods design was employed, combining sequential Brand Health Trackers (BHTs), New User (NU) studies, and performance marketing experiments. Data were synthesised to construct a Creative Intelligence Repository mapping CEPs to brand associations, guiding communication and campaign design. Methodology integrates exploratory analysis, iterative testing, System 1 triggers, and visual salience cues to optimise mental availability. Results show CEP driven strategies enhance mental availability, increase order frequency among light users, and validate penetration first growth. This project contributes an integrative, evidence based framework that operationalises CEPs for differentiation, strategic brand building, and sustainable competitive advantage in dynamic consumer ecosystems.