The Retail 2.0 project for Himalaya Wellness Company reimagines in-store retail by transforming traditional outlets into modern wellness hubs that combine Ayurvedic heritage with AI-driven personalization. Research involving interviews, ethnographic studies, and competitive benchmarking identified key trends such as growing interest in holistic wellness, digital discovery, and transparency, alongside challenges like choice overload, underused consultations, fragmented loyalty journeys, and operational inefficiencies. The strategy focused on experiential retail design, AI-assisted consultations, routine-based merchandising, and omnichannel loyalty integration. Smart digital kiosks and empowered frontline staff enabled informed decision-making and credible wellness guidance. Loyalty engagement and ingredient storytelling were integrated earlier in the customer journey across physical and digital touchpoints. Pilot implementations in flagship stores helped test feasibility and refine user flows. Retail 2.0 positions Himalaya as a leader in India’s evolving wellness retail space by delivering personalized, immersive experiences that support long-term loyalty and sustainable growth.