M.Des.
Profile

Optimising flexible baseplate workflow to enhance value proposition of the PROFIS premium

  • Customer Centric Strategy
  • User Experience in Retail
  • Market Differentiation
  • Design For Complexity
  • Experience Design
PRANJALI BAHULKAR
Dr. C S Susanth
In structural engineering, accuracy and efficiency are critical, particularly for safety-sensitive components such as baseplate connections. Hilti’s flexible baseplate calculation (CBFEM) tool offers high technical precision, but its value was underutilized due to a fragmented user experience. This project focused on improving the usability of the tool through design strategies tailored for complex enterprise workflows. The process began by understanding the specifier’s mindset, balancing safety, compliance, and speed under time pressure. User interviews and internal stakeholder insights were used to map the existing journey and identify friction points. Although technically robust, the tool lacked intuitive flow, causing users to miss features or adopt inefficient workarounds. The redesigned experience introduced clearer controls, improved visibility, and a more logical sequence, enabling faster iteration and easier learning. The project demonstrates how thoughtful UX design can enhance adoption and unlock value even in highly specialized engineering software.
PRANJALI BAHULKAR
PRANJALI BAHULKAR
PRANJALI BAHULKAR
PRANJALI BAHULKAR
Profile
PRANJALI BAHULKAR
M.Des.
Dr. C S Susanth
Optimising flexible baseplate workflow to enhance value proposition of the PROFIS premium
In structural engineering, accuracy and efficiency are critical, particularly for safety-sensitive components such as baseplate connections. Hilti’s flexible baseplate calculation (CBFEM) tool offers high technical precision, but its value was underutilized due to a fragmented user experience. This project focused on improving the usability of the tool through design strategies tailored for complex enterprise workflows. The process began by understanding the specifier’s mindset, balancing safety, compliance, and speed under time pressure. User interviews and internal stakeholder insights were used to map the existing journey and identify friction points. Although technically robust, the tool lacked intuitive flow, causing users to miss features or adopt inefficient workarounds. The redesigned experience introduced clearer controls, improved visibility, and a more logical sequence, enabling faster iteration and easier learning. The project demonstrates how thoughtful UX design can enhance adoption and unlock value even in highly specialized engineering software.
PRANJALI BAHULKAR
PRANJALI BAHULKAR
PRANJALI BAHULKAR
PRANJALI BAHULKAR