ASHWIN RAJ PARACKAL
Ms. Neelima Hasija
ashwin_p@nid.edu
Liloura is a carefully crafted tableware collection designed for the Indian retail market, blending botanical inspirations with a refined Art Deco inspired geometric aesthetic. Drawing from nature’s intricate forms and reinterpreting them through clean, structured patterns, the collection balances elegance with versatility for contemporary dining spaces. The design process involved an in-depth study of the entire production cycle, from concept development to decal application on tableware. Extensive research into market trends, user preferences, and the competitive landscape ensured alignment with both functional and aesthetic expectations. Special focus was placed on translating detailed visuals into manufacturable designs while maintaining feasibility for mass production. Beyond design, Liloura highlights the importance of collaboration, requiring coordinated efforts across design, engineering, production, and retail strategy. Each stage was approached with precision and innovation, resulting in a tableware collection that stands out for its artistry while addressing the evolving needs of the Indian consumer.