This graduation project explores the revival of the traditional Pulla craft of Himachal Pradesh through Humane Home, a conscious homeware vertical under The Humane Collective. Positioned at the intersection of craft-led innovation, cultural continuity, and design ethics, the project addresses the decline of indigenous crafts driven by low compensation, market disconnect, and mass-produced alternatives. The objective was to reposition Pulla’s traditional hemp weaving within a contemporary homeware context through co-creation with artisans, strategic brand integration, and field-based prototyping. The process involved ethnographic research, artisan interviews, iterative prototyping, and material experimentation guided by the brand’s Sehaj–Mehaj philosophy of slowness and simplicity. Key outcomes include a co-created pilot collection of multi-utility home products, visual storytelling assets, and strategic frameworks for long-term craft–design collaboration. The project demonstrates how sustainable craft revival must integrate livelihoods, systems of production, and cultural storytelling alongside product design.