This graduation project was undertaken at Asian Paints under its Beautiful Homes brand, focusing on furniture upholstery fabrics and semi-premium bedding as part of the brand’s home décor expansion strategy. The project aimed to strengthen product offerings and market reach through research-led design intervention. Extensive market research was conducted across multiple Indian cities to understand consumer preferences, material requirements, price points, and competitive positioning within the furniture upholstery segment. Insights from catalogue analysis and market studies informed the development of a comprehensive upholstery fabric collection featuring durable materials, varied textures, and contemporary colour palettes. A strategic market introduction and cataloguing approach was also proposed for effective engagement with furniture manufacturers and retailers. In parallel, research into the semi-premium bedding segment examined trends and consumer expectations, generating insights to guide future product development. The project supports Beautiful Homes’ positioning as a holistic, design-driven home décor brand.