Saral Designs is an emerging social enterprise currently engaged in eradicating menstrual taboos found entrenched in society. The project deliverables expected are to develop a visual language for the brand, where designs for the logo, packaging design for single and multiple pads, and an informative design to fall on the sanitary pad dispenser need to made. One of the crucial learning developed within this project is the requirement to build a common understanding ground between the designer and the client, where ideas and representations are found to equivocal between the two and it should be met in equilibrium.