The project is based on streamlining the process of collecting real estate property information in the operation side and organising the same for better presentation and contextualising the collected data on 99 acres platform. In terms of ideation and conceptualisation, I observed that some ideas seek adaptation of concepts from the existing models of various other web sites, while some capture an abstract idea that needs to be developed further. These vague ideas are then collected together and explored as concrete plausible concepts. These concepts are developed into prototypes for testing the concepts with the target user.