The project aimed to redesign the Tata Goldplus stores and in turn design a retail experience for them. It dealt with all aspects pertaining to building a brand retail identity. The process resulted in defined spatial and experiential characteristics for the brand. A detailed visual language was charted out. Then a methodical approach was taken where research, analysis of data, design direction and development was part of the process. The outcome was a guideline manual for Tata Goldplus stores, defining their spatial retail identity and an experience map of Tata Goldplus Retail.