Lifestyle Accessory Design | M.Des.
Packaging and Space Design for QSR 2015
Keywords: Murphies, Carry bag, Space design, Packaging
The purpose of this project was to come up with a sound packaging design for a food product that would not only serve as a cover or carry bag for packaged or parcelled food products but also have other factors such as enhancing brand value, information about food, and be compact to store and trendy. The project required studying the lifestyle and behaviour of the target user intensively in order to design an appropriate solution and experience. The final product was a prototype created for parcelled food from food joints and could also be used to store for the future.
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