Lifestyle Accessory Design | M.Des.
Design & Development of Colours in Bicycle for Teenagers
Keywords: Colour material, Bicycle, Fashionable, Style and fun
TI Cycles is a major manufacturer and pioneer in the cycle industry in India and offers a wide range of bicycles for children, teenagers, ladies. It also has a premium segment. Among this vast product portfolio, BSA ladybird bicycle category focuses on utility as well as on aesthetics and visual appeal. The consumers they target are teenage girls of the age group 13 and 14, who not only seek utility but also, need something more. Hence, the bicycle is incomplete until it is aesthetically and visually appealing to them. This project has been initiated with this motivation and proposes a colour palette for the upcoming year.
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