The project involved conceptualizing, designing and constructing in-store display assets for use in all Budweiser affiliated stores across all their operational areas in India. The display assets are in four different formats: wall display, island display, chiller-top display and behind-the-bar displays. This project objective was to help Budweiser as a brand to establish a foothold in the Indian market. The goal of this project was to communicate the values of Budweiser to Indian customers and to leave a lasting impression on them.