Design for Retail Experience | M.Des.
Enhancing Shopping Experience in Fashion Retail
Keywords: Customer shopping experience, Fashion retail, Application, User experience
The project brief was to create a design to enhance customer shopping experiences for the fashion retail industry. Fashion is a sector capitalizing on digital technology and e-commerce more than any other. The idea was to give shoppers a seamless experience when they engage in shopping for themselves and others. This was an application which allowed shopping in groups, get gift recommendations for an individual, making shopping for or with multiple persons convenient and it served as a platform where everybody could give their opinions, make decisions and contribute for the gift mutually.
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