The project aimed at designing a range of minimal and contemporary residential furniture. It targeted those in modern society who are young at heart and have an eye for design. Various available materials were used to project the soul of design and quality in terms of aesthetics, joinery, functionality and manufacturing. The furniture range was designed in such a way that they appealed to Indian sensibilities, while maintaining a minimal look by smartly utilizing the available resources. It was to be retailed online under the brand name SPIN, which was launched simultaneously; hence it also formed the initial brand identity.