The project aimed at making collaboration over the internet between many parties, easier. It took the “I” concept and tried to create a “We” interface. The proposed solution is a custom tailored collaboration platform for publishers. The tool caters to journalists, research writers, technical writers and designers i.e. everyone who wants to publish creative content as a team. The architecture of Hex includes six verticals. These six, made working as a team or in pairs, more functional. The different verticals are: seamless integration, generative mood board, doodle mode, minority dissent, individual and dyadic workplaces, incremental formalisation.