This project aimed at researching all the offline retail stores of the company and creating elements apart from the brand that unite them. Initially as there was no uniformity, each store based on where they were located, had to be studied to understand how the customers interacted with it. Each element was questioned during this process right from the display system, store interiors details, to material finishes. Other factors like facade, store interiors, signage and branding were largely dependent on the location of the store. Standardizing all the retail elements seemed to be too much for the scope of the project. So it was limited to display and fixture system with details.