Design for Retail Experience | M.Des.
Retail Environment Design for Reliance Trends
Keywords: Shop-in-shop concept, Fashion retail, Footwear retail, Store design
The project developed a proposal that focused on designing a new store concept, 'Reliance Trends’. The size of the store was 15, 000 sq. ft. This project was done in two parts where the first part touched upon the larger domain in terms of developing a new design language that would help in elevating the brand image of the client. This included designing the look and feel for various sections of the store. The second part focused on designing a complete look for a specific zone within the whole store. This was the footwear section for which a separate design process was followed.
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