I.T. Integrated
Design
Communication Design
Interdisciplinary Design
Industrial Design
Textile Design
Shri Hari

Design for Digital Experience | M.Des.
Diploma Project
Redesigning the User Experience of Zoomcar
Keywords: User interface design, User experience design, Online booking, Cars rental
Guide
Mamata N Rao

The objective of the project was to redesign the overall user experience of the web app and port it to the mobile apps to provide a consistent experience across devices while designing better information architecture to support multiple locations across multiple cities. The more quantitative goal was to improve the ‘search and book’ experience to increase the conversion rates. Design opportunities were identified through research, analytics and user testing. Ideas were sketched out and wireframes were designed to validate and evaluate the ideas. Wireframes were then converted into final interface designs by adding colours and styles to reflect the brand image.


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Shri Hari Redesigning the User Experience of Zoomcar
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Animation Film Design
Apparel Design and Merchandisign
Animation Film Design
Apparel Design and Merchandisign