The brief of the project was to ideate and curate a collection of wall and floor tiles for the residential space of an Indian urban market. After research, it came to light that people preferred to have organic looking products in their houses. Nature was taken forward as the theme, because it has the capacity to soothe. Nature is forever, it is welcoming and interactive. Once the products were finalised with colour, size, surface and finish they were taken ahead and became a part of the Nitco product family. The product was added to either an existing product range or a new product range.