The project was about exhibition design for TCS Innovation Labs which aimed to enhance the interactive experience of the exhibition booth, in technological aspects as well as in an economic manner. This booth was created to give TCS an innovative marketing edge. Market research was conducted by visiting different types of conferences and understanding the perspectives of TCS employees towards TCS Innovation Labs through questionnaires and metaphor elicitation. Based on the learning, various themes were derived which helped in discovering the identity of the client in the market. These themes helped as a trigger to facilitate and ideate on different concepts to arrange the latest interactive technologies.