The project aimed at studying the various nuances of mall retailing. These included different processes, stakeholders, mediums, challenges and opportunities especially in Surat. This information helped to come up with innovative ideas for enhanced consumer experience making it more familiar for the locals. After studying the defined zones, the emphasis shifted to the Pop Up stores, which were in the pipe line well before the project. The solutions are symbiotic focusing on probability of increasing business opportunities for the mall, its retailers and the customers. These ideas could be scaled up and developed. Three concepts have been implemented successfully and were taken forward by the marketing team.