The project brief involved redesigning the brand identity of Vidyashilp Academy, one of Bangalore’s premier educational institutes; and its Feeder School – Vidyasagar Preschool. For a project like this, one had to immerse oneself in the understanding of the story of the brand and its history, its values and how it was perceived. As a part of the brand applications, a set of print collaterals were designed and ideas of the uniform, the fleet, the school merchandise were explored. The project also touched upon designing certain parts of the brand identity guidelines for brand maintenance.