The objective was to design a bike, which would be the modern interpretation of the Royal Enfield Brand yet separating itself from the current breed of motorcycles. “Fiercely unique” were the key words to work by. The project started by understanding Royal Enfield as a brand and the emotions attached with it, and bringing the same in a motorcycle. As a result, the motorcycle designed in this project became an electric Unisex Royal Enfield, which will cater to the needs of an urban/city dweller by being fiercely unique at the same time.