This project dealt with the re-branding of Clarice Technologies. It focused on improvising the brand attributes and associations, having a more meaningful position, developing its visual strategy and their service experience to their clients by studying the brand from various perspectives, which enhanced the overall brand appeal and provided an authentic storytelling. Every business is trying to connect to a dynamic ecosystem of value that connects digital resources inside and outside their company to create value for customers. This leads to companies who evolve, improvise on and build their path breaking digital ideas to businesses.