The project aimed to revitalize the Nescafe brand to offer an experience beyond coffee and make it a relevant brand with a positive, exciting, and inspiring perspective on life, which reflects through the commercial space of retail outlets and shops. In this way, it would engage consumers emotionally, become an iconic and loved brand with innovative product experiences that shape the new world of coffee and eventually, join in the fray of competitive coffee houses worldwide. The brand is expected to be portrayed as creative, sociable, optimistic, uncomplicated, and unexpected. The three projects were inspired by three main strong touch-points of Nescafe: . the accent, the mug, and the hub.