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Thinlay Dorjee
thinlaydorjee93@gmail.com
Exhibition Design | B.Des.
Diploma Project
Designing Retail Spaces for Nescafe
Keywords: Retail, Coffee house, Interactive, Humane
Guide
Dr Jignesh Khakhar

The project aimed to revitalize the Nescafe brand to offer an experience beyond coffee and make it a relevant brand with a positive, exciting, and inspiring perspective on life, which reflects through the commercial space of retail outlets and shops. In this way, it would engage consumers emotionally, become an iconic and loved brand with innovative product experiences that shape the new world of coffee and eventually, join in the fray of competitive coffee houses worldwide. The brand is expected to be portrayed as creative, sociable, optimistic, uncomplicated, and unexpected. The three projects were inspired by three main strong touch-points of Nescafe: . the accent, the mug, and the hub.


GDPD
Aarushi DugarBrewing Spaces

GDPD
Chingkhomba ChingthamRetail Assets for Budweiser India

GDPD
Divya GargBSA Hercules Retail Chain Stores

GDPD
Harnehmat Kaur SachdevaThe Jayaprakash Narayan Museum

GDPD
Keerthana DNature in a Cup

GDPD
Kuldeep GohelPerformance Design

GDPD
Ritwick NandiGrowing Roots

GDPD
Sharwari DorgeRetail Experience for Tata Goldplus Stores

GDPD
Shruti SahaJain Museum

GDPD
Thinlay DorjeeDesigning Retail Spaces for Nescafe

GDPD
Visakh ViswamThe Human Body Project
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Animation Film Design
Apparel Design and Merchandisign
Animation Film Design
Apparel Design and Merchandisign