Based in New Delhi, Shuddha is a new venture, which aims to encourage a wholesome and healthy living through their foods. Currently Shuddha is in the process of launching juices, nut milks and smoothies. They hope to expand their product range to a range of foods like butters, granola mixes, yogurts, salads, tonics and elixirs over time. The initial research and conceptualization was based on the principles of veganism and its health benefits. The project, sponsored by Green Goose Design involved developing the branding and package graphics for Shuddha products. The final outcome focused on creating a wholesome, positive visual identity, which was contemporary, scalable and adaptable over a range of products and mediums.