This project involved working on an event called India Bike Week, a festival that brings together the biker brotherhood of India for a weekend of mayhem in Goa. The initial phase of the project included working on event collaterals for a mini promotional event as well as the main event. The next phase involved designing a publication that would serve as an Event Report — a complete documentation of the festival intended for existing and prospective sponsors and other stakeholders. This initiative, called IBW Outbound, also required an identity and its own visual language, for which design decisions were made keeping the nature of the campaign and its target audience in mind.