The design brief given by the industry was to design a gifting range. Initially, a market study was done, thereby understanding the market and the competitors, which eventually led to the user study. This gave a better idea of what the collection had to be. Also an extensive study on what the past products were and what were their most popular selling products narrowed down what type of products could be made for the user. Every step was given a lot of attention by both the designer and the company.123