The project was aimed at designing an Autumn/Winter collection of menswear to be launched for F2000 by Flying Machine, a new club wear fashion for youth. Utmost care was taken to retain the brand's existing image and identity. The collection is divided into three categories and looks: Formal forward, Remixed-be your own style, Illumination– consisting majorly of T-shirts, shirts, blazers, jackets and joggers. The detailing was done in terms of classic silhouettes, graphic developments, exploring printing and washing techniques for creating the desired lived-in look. The collection is targeted at the middle class segment of urban youth who are independent, bold, energetic and rebellious.