This project was about designing a range of residential furniture for upper middle class Indian homes. This range was designed under the name of Ark village 24, an upcoming furniture brand. As it is a start up company, the idea was to create a design language, which could select its identity in the market. The design range would play a major role in setting the brand identity. It was to be made keeping user needs, comfort, style and function in mind while also keeping it cost effective. The objective was to make economical, good looking and comfortable furniture.